He tries to win the love of an innocent and sweet young princess, but the main obstacle to that is he loves himself more than anything else. He spends a lot of time around mirrors. In short, he fancies himself.
Perhaps she would have liked him better if he hadn't kept boasting about plunging the world into eternal night by destroying the last of the unicorns. But it isn't a real unicorn anyway. It looks more like a horse with a candy cane stuck on its head. Everyone knows real unicorns look like...well, ahem, you know.
The scariest part of this movie is when she is rescued from the maniacal clutches of Darkness by Tom Cruise. I'm eagerly awaiting the sequel, where I hope someone will come along and rescue her from the maniacal clutches of Tom Cruise.